What’s more, this is TikTok’s fifth consecutive quarter as the most downloaded app on the Apple App Store. And for Facebook to hit the same monthly active users mark, it took nearly over four years. TikTok, despite being only released in China in 2016, and internationally the year after, still somehow managed to be the seventh-most downloaded app across the 10-year period. The UK, contributing 2% ($2.4 million), was in third place. It did, however, draw level in February 2018 (the end point of this analysis) with the 25-30 bracket. They, however, left TikTok in March 2019, claiming that they did not want to support a site that wasn’t safe (thought to be in reference to the platform’s failure to meet child protection guidelines, and usage of minors’ data). Nine Out of Ten TikTok Users Use the App Multiple Times Daily. These stats refer to the Google Play Store and iOS App Store – so will exclude most Chinese downloads, which are third-party Android. Accordingly, only 23% of users use the latter function at the point at which this data was collected – something which might be of note to brands or other users trying to gain traction on the platform. It’s time to pay serious attention to TikTok. Users of all ages like to shoot the most content between 8 and 9pm. France and Germany, on 11 million apiece follow, with Italy (10 million) and Spain (9 million) not far behind. The accolade of most-popular user – or users we should say – on TikTok was formerly held by Germany’s Lisa and Lena, with 32.7 million followers. Jumping down to the sixth most-followed TikTok account, we find American singer and social media personality Loren Gray, who formerly held number one. Jahrhundert . At one point, TikTok downloads in India made up as much as, When it comes to the daily time spent on TikTok, users spend. Smaller cities, on the other hand, saw growth in Douyin usage over this period. There also appears to be a difference in watching and sharing habits, with the former a clear preference among TikTok users. Proportion of under-18s in European markets, percent. US TikTok users by age and gender, percent. This did not stop President Trump from issuing an executive order in August 2020 against any firms doing business with TikTok. Around 42% of revenue up until this point – or $1.5 million – came from the US, where the increase in spending measures 144%. We include the below by country stats to both emphasise how much higher user numbers were than expected, and to give estimates for markets for which we do not have official figures. Of those who interact with influencers, however, 95% do so weekly – level with YouTube and Instagram. The represented a 72.5% year-on-year increase. This is actually down a little on the year’s peak for TikTok users in India, with nearly 80 million monthly active TikTok users logged in September. The Straits Times reported in May 2019 that Southeast Asian downloads of TikTok numbered 190 million. Scroll on to read our collection of TikTok stats from around the web. We might also note that 16% of TikTok users in the US and UK turned to TikTok during the coronavirus pandemic to feel more connected to others. Here’s a summary of the TikTok statistics you need to know in 2021: TikTok has 800 million active users worldwide. 2020 user growth by country, August 2020 estimates, percentage growth. And the ease with which anyone can become a content creator, is one of the many factors that gives TikTok an advantage over the competition. We presume they do include Douyin downloads made on iOS, as TikTok is blocked in China. But for the teens of the world, it has taken a completely different meaning. India was the number one market for downloads in 2019 (only counting iOS App Store and Google Play Store downloads), with 323 million downloads, accounting for 44% of the total figure, according to App Annie TikTok download stats. As we’ve seen with Snapchat – prior to its recent recovery – however, no bubble is immune to bursting – or having 10-figure sums wiped off its value following a celebrity tweet. The number of tiers varies too – often ending at Tier 3. Indeed, it’s not just Facebook TikTok needs to fight off. GlobalWebIndex stats from 2020 peg global TikTok penetration among internet users aged 16-64 at 18%, up from 11% a year prior, and 5% in 2018. ByteDance is reported have brought in $2.5 billion of revenue in total over 2017, rising to $7.2-7.9 billion in 2018 (around 50 billion yuan). Certainly we might expect TikTok to have become more prominent among both marketers and users in the intervening year or so. Allegations of inappropriate content can have serious repercussions in China: TikTok’s ByteDance stablemate Neihan Duanzi (a joke-sharing app) did not survive allegations of this nature. Play on Spotify. We also see other evidence of aging – the love of watching wedding footage has moved to those born in the 70s from those born in the 60s, a broad shift from younger boomers to older members of Gen X. TikTok sage exceeded that of Amazon Prime in the US in 2019. TikTok is one of the fastest growing social media platforms in the world which presents an alternative version of online sharing. App Ape figures from June 2020 show a distinct tilt towards female users in the US, accounting for 58.4% of TikTok users, to 41% male. In other words, TikTok was able to double its number of downloads in just over a year—a clear sign of the app’s skyrocketing popularity. TikTok users in European markets, MAUs, millions. This compares to 26.6% for Kauishou (2019 stats). TikTok, inevitably, has become a new influencer marketing platform. Facebook takes the lead with users spending an average of. Fortnite has, however, shown that apps can thrive on essentially meaningless in-app purchases. That is not to say there are not considerable issues. times in Brazil in the month of September alone (Statista, 2020). Female users now account for 57%, having previously only made up 41% of the user base. At present TikTok’s main office is in Los Angeles, while the CEO is based in Shanghai. ByteDance has moved to ringfence TikTok from the rest of its operations in order to protect it from such charges. In 2019, it was briefly banned in India for “morality issues”, with pornographic content and predatory behaviour a concern. Year-on-year, this represents a decline. ... TIK TOK YOU DON’T STOP. Source: ByteDance via Jing Culture & Commerce, *iOS and Google Play revenue only, excludes Chinese third-party revenue, **figures for January-March 2020 unavailable. Even so, Q1 2019 is the app’s best performing quarter yet, with 188 million new users – a year-on-year increase of 70 percent from the 110 million new users it registered in Q1 2018. TikTok/Douyin (and formerly Musical.ly) users use the app largely to create, share, and view content based around lip syncing, dancing, comedy skits, and other physical activities. And finally, we see that they are brand conscious people: 1.27x more than average. Brazil has been targeted by TikTok’s biggest domestic rival Kuaishou – known as Kwai in international markets. Once again, pointing to a truly nationwide phenomenon. This came in the wake of a Congressional demand for an investigation into the app, over fears regarding information sharing with the Chinese government. In 2020, China continued to dominate TikTok revenue generation, with a $122.1 million contribution in December 2020 accounting for 86% of the global total (on iOS only). Notably, he was not backed by either Alibaba or Tencent. As of June 2019, it was estimated that there were 120 million monthly TikTok users in India. These stats, dating back to 2016, show us the incredible rise of TikTok in 2018, and equally incredible sustaining of this peak over 2019. Who knows how big 2020 TikTok download figures could have been had the India ban not occurred. It’s time to pay serious attention to TikTok. As a marketer, this TikTok statistic can be of interest to you when you’re considering your marketing efforts based on. We can see the same trends as above if we look at TikTok downloads by month. 41 percent of TikTok users are aged between 16 and 24 (Globalwebindex, 2019). Interested in Selling Products on TikTok? Challenges are, of course, par for the course for any app that aspires to dominance. A study observing the behavior of TikTok users in the span of one month shows that, 68 percent of TikTok users watch someone else’s video and 55 percent upload their own videos. In a way, you can say that TikTok creators have understood the younger generation in a better way than competitor apps. In India, usage is most prevalent among users in the their 20s. The latest statistics show that TikTok was particularly popular in South America towards the end of Q3 2020. Nonetheless, the figures are undeniably impressive, and establish TikTok as by far the most downloaded app of the year – ahead of WhatsApp, with 600 million. The app was downloaded from the Google Play store. TikTok downloads dropped off in the second half of the year, due to the ban in India, dropping year-on-year. Here’s a summary of the TikTok statistics you need to know in 2021: Is there anything else you’d like to know about TikTok statistics and wish was included in this article? In November 2019, TikTok ran a talent contest entitled All-Star Southeast Asia. Before introducing the ads, TikTok revenue was generated exclusively from in-app purchases, such as emojis and digital gifts. ByteDance’s huge valuation came on the back of a funding round which saw investors led by SoftBank invest $3 billion in October 2018. 100 Jahre Garantie - technische Bauten aus dem 19. Given the app’s popularity with teenagers and even pre-teens, this means that these figures may be well below the total figures. As a result of this partnership, TikTok experienced a huge spike in engagement and downloads. This was, however, early days for the app. But even though the app is still overwhelmingly more popular among teens, latest figures actually show a shift away from this trend. BEST OF 2020. Nonetheless, as of early 2021, TikTok seems like the app to beat. With growth in the Chinese market slowing, this has the potential to severely damage the prospects of one of the three online behemoths. Sounds simple enough, but it’s a wildly popular concept. . Average monthly time spent using TikTok by US users, minutes. But it’s important not to forget that TikTok’s sizable user base is not only due to a growth in Western markets, but because of effectively growing in emerging markets like China and India. The social media app is all the hype among youngsters, but many adult social media users have never heard of it and you might be wondering why. So it’s safe to say that TikTok is doing much more than just replacing Vine, or other similar social media apps. Tired of the perfect bodies and perfect lives as shown on Instagram, they are looking for something a little more down-to-earth, more, dare we say…authentic…. Casting our eyes back, QuestMobile data from June 2019 shows Douyin’s then monthly user count of 486 million well in excess of Kuaishou’s 341 million users. One of the main contributing factors of TikTok’s sudden rise in popularity from September 2018 can be attributed to The Tonight Show starring Jimmy Fallon. Accordingly, ByteDance earned the rank of the world’s most-highly valued private startup, with a valuation of $78 billion in late 2018 (creeping past Uber’s pre-IPO valuation of $72 billion). Average daily time spent on Douyin, accordingly to Trustdata TikTok stats increased from 17 to 27 minutes between September 2018 and September 2019. But, despite the fact that users are more actively watching existing content, there’s still an astonishing number of people who are sharing their own videos. Courtesy of an annotated version from Katherine Wu, a New York-based investor at Notation Capital, we can glean a little bit of what ByteDance shared in its annual Douyin report for 2019. Three of its five members were, however, banned from the platform in July 2019 for posting content warning of possible repercussions after an Indian Muslim man was lynched the previous month. eMarketer reports that at the annual VidCon convention in California in July 2019, YouTube creators bemoaned Google’s often mysterious Preferred system. This represented a 275% increase over October 2017 revenue. is a popular song by Gerald Kollek | Create your own TikTok videos with the 100 Jahre EAV - weiter so!
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